What to Say in Your Marketing Emails: A Guide for Busy Business Owners

Posted on August 14, 2025

Why the Right Words Matter in Email Marketing

Email marketing is one of the highest ROI channels for small businesses, but only if your messages are opened, read, and acted upon. Many business owners struggle with what to say, either sending too little and being forgotten or sending too much and driving unsubscribes. The secret is delivering the right message to the right person at the right time.

At McKinley AI Solutions Group, we help business owners craft marketing emails that get results without overwhelming their subscribers.

Step 1: Start With a Strong Subject Line

Your subject line determines whether your email gets opened.
Action:

• Keep it short, clear, and intriguing.
• Use action words and highlight benefits.
  How We Help: We create subject lines based on proven formulas that boost open rates.

Step 2: Lead With Value

The first few lines set the tone for the entire email.
Action:

• Open with a problem your audience faces or a benefit they want.
• Avoid starting with “We” or “Our Company” and focus on “You.”
  How We Help: We write compelling openings that hook readers immediately.

Step 3: Keep It Simple and Focused

One email should have one clear purpose.
Action:

• Avoid overwhelming readers with too many offers or ideas.
• Use short paragraphs and bullet points for easy reading.
  How We Help: We design clear, concise email templates that guide readers toward action.

Step 4: Add a Strong Call-to-Action

If you do not tell readers what to do next, they will take no action.
Action:

• Use clear, benefit-driven CTAs like “Book Your Free Consultation” or “Get Your Discount Now.”
• Make buttons and links easy to find.
  How We Help: We optimize every email for conversions with strategic CTA placement and wording.

Step 5: Personalize When Possible

Personalized emails feel more relevant and get better results.
Action:

• Use the recipient’s name and reference their past purchases or interests.
• Send content tailored to their customer segment.
  How We Help: We set up personalization tools so every subscriber gets content that feels made for them.

Write Emails That Drive Action

Your subscribers should look forward to your emails, not dread them. At McKinley AI Solutions Group, we create email marketing strategies that balance value and sales, turning readers into loyal customers.

Let’s create emails your customers will want to open.
📞 Contact us today for a free marketing email audit.