Step-by-Step Guide to Google Business Profile Setup and Verification

Posted on August 17, 2025

Why Your Google Business Profile Is Essential

Your Google Business Profile (GBP) is often the first thing potential clients see when searching for your business. Without it, you miss out on visibility in Google Search and Maps, which are prime spots for attracting local customers. Setting it up correctly and getting it verified is the foundation of local SEO success.

At McKinley AI Solutions, we guide businesses through the setup and verification process to ensure maximum visibility from day one.

Step 1: Create or Claim Your Profile

• Go to Google Business Profile Manager.
• Search for your business. If it’s listed, claim it. If not, create a new profile.

Step 2: Enter Complete Business Information

• Add your business name exactly as it appears in the real world.
• Enter address, phone number, website, and business hours.
• Choose the most accurate business category.

Step 3: Add High-Quality Visuals

• Upload professional photos of your business location, team, and services.
• Use your logo and brand colors for consistency.

Step 4: Verify Your Business

• Google will ask you to verify ownership, usually by postcard, phone, or email.
• Follow the instructions and complete verification promptly.

Step 5: Optimize for Better Visibility

• Write a keyword-rich but natural business description.
• List services or products clearly.
• Enable messaging and booking options if available.

Step 6: Keep Your Profile Updated

• Update hours for holidays or seasonal changes.
• Add new photos and posts regularly.
• Monitor and respond to reviews.

How McKinley AI Solutions Helps

We handle every step of the setup and verification process so you don’t miss details that could hurt your rankings. We also optimize your profile for maximum visibility and ensure it’s aligned with your brand.

Put Your Business on the Map

Your next customer is searching on Google right now. At McKinley AI Solutions, we make sure they find you quickly and trust what they see.

Set up and verify your Google Business Profile today.
📞 Call us at 206-519-0544 or visit our website to get started.