Press Release Writing That Gets Attention (Without Hiring a Big PR Firm)

Posted on August 13, 2025

The Problem

Many small and mid-sized businesses have exciting news to share — a new product launch, a major partnership, or an upcoming event. The issue is that poorly written press releases often get ignored. Journalists receive hundreds of submissions daily, and if your release doesn’t stand out, it ends up in the trash. On top of that, hiring a big PR agency can be expensive and out of reach for most businesses.

The Solution

A well-crafted press release written with clarity, professionalism, and a clear news angle can capture attention and lead to valuable media coverage. When done right, a press release is one of the most cost-effective ways to increase visibility, build credibility, and spread your message.

What Makes a Press Release Effective

1. A Compelling Headline
Your headline should quickly communicate why the news matters.

2. A Strong Lead Paragraph
Summarize the who, what, when, where, and why within the first few lines.

3. A Story Angle, Not Just an Announcement
Journalists want a narrative that their readers will care about, not just a company update.

4. Quotes for Credibility
Adding quotes from leadership or stakeholders gives your release a personal touch.

5. Contact Information
Make it easy for the media to reach you for more details.

How McKinley AI Solutions Helps

We write press releases that grab attention, highlight the most newsworthy details, and position your business as credible and professional. We also ensure the formatting meets industry standards, increasing your chances of being picked up by media outlets.

Share Your News With Confidence

Your business deserves attention when you have something to announce. At McKinley AI Solutions, we create press releases that help you get noticed — without the high cost of a PR agency.

Get your story in front of the right audience.
📞 Call us at 206-519-0544 or visit our website to get started.