How to Write Email Newsletters That People Actually Want to Read

Posted on August 20, 2025

Why Newsletters Still Work

Email newsletters are one of the best ways to stay connected with your audience, but many businesses miss the mark. Long, boring, or overly sales-focused emails get ignored, deleted, or lead to unsubscribes. The goal is to provide value that keeps people opening your messages again and again.

At McKinley AI Solutions, we specialize in crafting newsletters that engage, inform, and drive results.

Best Practices for Creating Engaging Email Newsletters

1. Lead With Value
Your newsletter should feel like a resource, not an ad. Share tips, insights, and helpful content that your readers can use immediately.

2. Keep It Short and Scannable
Most readers skim. Use headings, bullet points, and short paragraphs so key points stand out.

3. Use Compelling Subject Lines
The subject line is the gateway to your content. Make it clear, relevant, and benefit-driven.

4. Add Visuals
Images, graphics, and even short videos can make your newsletter more engaging and memorable.

5. Personalize When Possible
Using your reader’s name or tailoring content to their interests makes your emails feel more relevant.

6. Always Include a Call-to-Action (CTA)
Whether it’s “Read More,” “Book a Call,” or “Shop Now,” guide your readers toward the next step.

7. Be Consistent
A newsletter that comes on the same day each week or month builds trust and anticipation.

How McKinley AI Solutions Helps

We design, write, and manage newsletters that align with your brand voice and marketing goals. From strategy and scheduling to content and design, we handle it all so your subscribers look forward to hearing from you.

Make Your Newsletter a Must-Read

Your audience wants value, not clutter. At McKinley AI Solutions, we help you create newsletters that people actually want to open and engage with.

Start building newsletters your clients will love.
📞 Call us at 206-519-0544 or visit our website to get started.