3 Social Media Post Types That Keep Clients Engaged Month After Month

Posted on August 14, 2025

Why Consistent Engagement Matters

A steady stream of likes, comments, and shares keeps your business top of mind with current and potential customers. The problem is that many businesses run out of post ideas, leading to inconsistent posting or content that fails to engage their audience. The key is to focus on proven post types that consistently drive engagement.

At McKinley AI Solutions Group, we help small businesses develop content strategies that keep audiences interested and loyal. Here are three post types that can work for your business month after month.

1. Educational and “How-To” Posts

People follow businesses that teach them something valuable.
Action:

• Share step-by-step tips related to your products or services.
• Create short tutorial videos, blog links, or infographics.
  Why It Works: Educational content builds trust and positions you as an expert.
  How We Help: We create ready-to-post educational content tailored to your audience so you never run out of helpful ideas.

2. Behind-the-Scenes and Storytelling Posts

Customers love to see the people and processes behind your business.
Action:

• Share day-in-the-life videos, employee spotlights, or sneak peeks at new products.
• Use captions to tell stories about your business journey and values.
  Why It Works: Storytelling creates an emotional connection and humanizes your brand.
  How We Help: We plan and produce behind-the-scenes content that shows your business personality and builds customer loyalty.

3. Interactive and User-Generated Content

Getting your audience involved increases engagement and reach.
Action:

• Post polls, quizzes, or “this or that” style questions.
• Encourage customers to share photos of themselves using your product or service.
  Why It Works: Interaction boosts your visibility in social algorithms and creates a sense of community.
  How We Help: We design interactive content campaigns and manage user-generated content so your audience stays engaged without extra work for you.

Keep Your Social Media Active and Engaging

These three post types can be used again and again with fresh ideas, ensuring your content never goes stale. When used strategically, they can increase brand awareness, customer loyalty, and sales.

At McKinley AI Solutions Group, we create and manage full engagement strategies so you can focus on running your business while we keep your audience talking.

Let’s make your social media impossible to ignore.
📞 Contact us today for a free engagement strategy session.